When you think of literally anything, packaging design is what pops up in your head. And if not the packaging, website design for sure. We, of course, mean materialistically. It’s crucial to have packaging, the first reason being safety of the product. But why must you hire a digital agency based out of Ahmedabad? Simple, the city is competitive and we all know Gujarat’s market is as wide as it gets. When it comes to design, two are crucial - website and packaging. The former is how your consumers see you in the digital world while the latter is how the consumers see you in the outside world. Both are equally important. Let’s look into why a good design is important:
It’s All In The Appeal
Design, be it website or packaging, must be fresh-faced, and relevant for years to come. The problem with trends is that it’s short-lived. Design can make or break your user experience, and it’s the visual appeal that attracts the consumers.
When it comes to the digital world, there are 5 things to consider when designing a website - the colour palette and layout you choose, the way you showcase branding throughout the website that aptly conveys your message, how to use your brand communication to maintain consistency across collaterals - all these make an impact in the overall appeal.
For packaging, it’s important to look at what your target audience needs, and wants. It’s a step-by-step process, and there’s 6 questions to ask before starting a packaging design - the product, the USPs, and obviously the competitors, your target audience, brand portfolio and colour palette, and most importantly, how exactly does your consumer buy the product - this step holds a lot of value because it determines how accessible your product is. A digital agency that provides both packaging design services and also knows how to ace website design is where you should be putting your eggs.
Communication & Design
What many miss is the relation between communication and design. Design is only ‘good’ if it communicates the needs to be said, without actually saying it. Every element and colour should reach back to what the brand stands for, and what it wishes to convey. For example, with chocolates, we usually go with a blue/ purple palette, and with everyday snacks, we tend to go with vibrant, poppy colours.
Conclusion
When it comes to design, an agency can help you out in building your brand. Be it by creating a strong packaging design or making your digital presence stronger through a website. An ideal design is a balance of both the art and content, while keeping the brand at its core. We pride ourselves with a client roster that has been around for more than a decade now, and always strive to do better, creatively.
